Gen-AI and the Attacker's Advantage in Real Estate Brokerage
Everyone is telling the same story about AI in commercial real estate brokerage: a small team with the right software stack can produce the same market reports and the same deal decks with a fraction of the analysts. That story is a trap. Brokerage labor is already a small, variable cost, so the savings is a one-time gain the majors capture too. The real opening is a better product the incumbents can’t economically build, sold by the people who own the client relationships. Richard Foster and Clayton Christensen explain why, and why the window is open right now.